Looks can be deceptive. The latest demonstration of this has adage has been by Huawei, which recently released an ad for its Nova 3 phone in Egypt. The China-based company has been making waves globally with its smartphones, except in the United States. The company released the advertisement for their phone, which showed a couple living their life and clicking selfies. However, it took an aware Reddit user to show that everything in the advertisement was not what it seemed to be. This is a potential bad press for the company that is setting its sights on global domination.
The advertisement in question features a couple who are having the time of their lives, which they are capturing through selfies on their Nova 3 smartphone, which aims to show the capabilities of the camera. However, shortly after the ad aired, a Reddit user noticed that the actress in the commercial, Sarah Elshamy, had posted behind-the-scenes footage from the ad, where her co-star can be clearly seen positioning his hand beside a DSLR or a similar type of camera. Even though the commercial does not explicitly say that the pictures were clicked from the Nova 3, the presence of crosshairs and “AI” text on the image are a strong indication of Huawei trying to fool the audience into believing the capabilities of its phone’s camera. The actress has already deleted the posts from her Instagram account, and Huawei could not be reached for comment on this matter. With Huawei already on thin ice with the United States over concerns regarding national security, the timing of this reveal could not have been worse.
Meanwhile, OnePlus is making one of the biggest pushes in the American market by striking up a deal with T-Mobile for the imminent release of the OnePlus 6T phone in retail stores across the country. This might prove to be a masterstroke by the company, as Huawei CEO Richard Yu said earlier this year that carrier channels account for more than 90 percent smartphone sales in the United States. The move works well for both parties, as T-Mobile tries to carve its own identity in the duopoly of AT&T and Verizon. However, it may need to consider CDMA users also, since it has traditionally made phones with only GSM compatibility, to avoid losing one-third of the American smartphone market.